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THE HACKER SPOT

TURNING BANNER ADS INTO TOOLS FOR INCLUSION.
Visually impaired people rely on screen readers to navigate the internet. But when they come across banner ads, the system often reads only the raw code behind them.

So we partnered with major Brazilian news portals and reprogrammed their banners to deliver useful information through screen readers. Health tips, legal rights and relevant news reached this audience with no media cost.







at Lew’Lara/TBWA as Cretive Art Director
with Thiago Monteiro, Felipe Pimentel
& Cainã Menezes

Jamute as Audio Prod. Company
AWARDS
Cannes Lions
Shortlist Cyber
El Ojo de Iberoamerica
1 Silver and 3 Bronzes in Interactive, Mobile and Media categories
Brazilian Creative Club
Green Star Shortlist






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Mark








HIPHOP vs GERMS

THE FIRST FORTNITE CONCERT WITH REAL GAMEPLAY… WAS A MOUTHWASH AD.







LISTERINE® set out to win Gen Z’s attention in Brazil by transforming a forgettable format, the oral care demos, into the first mix between music show and the core Fortnite gameplay.








Top streamers broadcasted the experience, and Lennon’s hit Ai Preto was reimagined as a Fortnite music video:






>at 3C Gaming
as Creative Director
/with Luis Felipe, Gio Cartapatti and Paulo Aguiar
>Pimp Studio as 3D Animation Studio
>Hero Create as Gaming Production Company
AWARDS

>Effie Awards Latin America 2024
2 Bronzes : Youth Marketing
Bronze: Healthcare





Mark








BRALAND

A GAME THAT CONNECTED ONE OF LATAM’S BIGGEST BANKS TO GEN Z.