BOLT vs YOU
BEAT A WORLD RECORD. WITH YOUR THUMBS.
Nissan joined the Rio Olympic Games conversation to show its bolder side.
We called on our ambassador Usain Bolt and turned his world record into a social media challenge: fans could send him a message of support, but only if they could type it in 9.58 seconds.
The messages quickly took over the internet and OOH media spaces across Rio.
We called on our ambassador Usain Bolt and turned his world record into a social media challenge: fans could send him a message of support, but only if they could type it in 9.58 seconds.
The messages quickly took over the internet and OOH media spaces across Rio.
︎KEY VISUALS
at Lew’Lara/TBWA as Creative Art Director
with Thiago Monteiro, Fabiano Gonçalves & Lucio Caramori
with Thiago Monteiro, Fabiano Gonçalves & Lucio Caramori
ACHIEVEMENTS
>Effie Awards Brasil
2 Golds
>#1 Global Trendind Topics
>Effie Awards Brasil
2 Golds
>#1 Global Trendind Topics
GOAL IN A CAN
TURNING THE FIFA WORLD CUP'S GOALS INTO COCA-COLA MOMENTS.
To prove every celebration is a good reason to open & share a Coca-Cola, we called one of Brazil's most iconic football commentators to literally put the “Goooal” scream inside some cans.
Hidden across Brazil among regular Coca-Cola cans, these canned goals rewarded fans with tickets to the 2026 FIFA World Cup.
In a mockumentary, we follow Luisinho’s new job at a Coca-Cola factory: recording goal calls into special cans.
Hidden across Brazil among regular Coca-Cola cans, these canned goals rewarded fans with tickets to the 2026 FIFA World Cup.
In a mockumentary, we follow Luisinho’s new job at a Coca-Cola factory: recording goal calls into special cans.
︎SOCIAL MEDIA CAMPAIGN
Creators brought the campaign into their own worlds:
Creators brought the campaign into their own worlds:
︎KEY VISUALS / FEED
>at DAVID São Paulo
as Creative Art Director
/with Paulo Costa and Fabio Nathan
>Yanco Gomes as Film Director
>SWEET FILMES as Production Company
as Creative Art Director
/with Paulo Costa and Fabio Nathan
>Yanco Gomes as Film Director
>SWEET FILMES as Production Company
︎
EACH-AND-EVERY
WAY TO PAY
WAY TO PAY