Lucas Pinheiro

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<channel>
	<title>Lucas Pinheiro - Art Director</title>
	<link>https://lucasp.co</link>
	<description>Lucas Pinheiro - Art Director</description>
	<pubDate>Sat, 08 Nov 2025 13:41:00 +0000</pubDate>
	<generator>https://lucasp.co</generator>
	<language>en</language>
	
		
	<item>
		<title>MENU </title>
				
		<link>https://lucasp.co/MENU-1</link>

		<pubDate>Fri, 26 Sep 2025 11:16:49 +0000</pubDate>

		<dc:creator>Lucas Pinheiro - Art Director</dc:creator>

		<guid isPermaLink="true">https://lucasp.co/MENU-1</guid>

		<description>
	&#38;nbsp;&#38;amp; iLLUS

[BLENDING BRANDSINTO SHAREABLE CULTURE]


I’M A CREATIVE DIRECTOR AND
ART DIRECTOR IN ADVERTISING.
13+ YEARS CREATING &#38;amp; CRAFTING IDEAS.


CHOOSE SOMETHING&#38;nbsp;︎︎︎︎︎︎
OR JUST KEEP SCROLLING&#38;nbsp;︎︎︎


ALL WORK


BY DISCIPLINE:

&#38;gt;TECH &#38;amp; FUN&#38;gt;FILM-CENTERED CAMPAIGNS&#38;gt;SOCIAL MEDIA ACTIVATION/CONTENT&#38;gt;LIVE EXPERIENCE

OTHER


&#38;gt;GRAPHIC DESIGN


SELECTED WORK


SHINE YOUR OWN WAY
&#60;img width="900" height="696" width_o="900" height_o="696" data-src="https://freight.cargo.site/t/original/i/d735a19032af25b6f5171c225648be9c8fa6c539d7a05c717585e96d4fe7be24/ShineOn2.gif" data-mid="238694788" border="0"  src="https://freight.cargo.site/w/900/i/d735a19032af25b6f5171c225648be9c8fa6c539d7a05c717585e96d4fe7be24/ShineOn2.gif" /&#62; ︎︎︎ Bradesco Bank

HIPHOP vs GERMS
&#60;img width="900" height="696" width_o="900" height_o="696" data-src="https://freight.cargo.site/t/original/i/0a2599b340b243d4067f9826f3ca802dc1af30548a67376a0f1c0dd2b501a6ca/Listerine2.gif" data-mid="238782612" border="0"  src="https://freight.cargo.site/w/900/i/0a2599b340b243d4067f9826f3ca802dc1af30548a67376a0f1c0dd2b501a6ca/Listerine2.gif" /&#62;︎︎︎ Listerine

BOLT vs YOU
&#60;img width="900" height="695" width_o="900" height_o="695" data-src="https://freight.cargo.site/t/original/i/2497e036368cc7be70f396c4da86c1ad3c07abb9d374f4996b0385276aa159cf/Bolt1.gif" data-mid="238694796" border="0"  src="https://freight.cargo.site/w/900/i/2497e036368cc7be70f396c4da86c1ad3c07abb9d374f4996b0385276aa159cf/Bolt1.gif" /&#62;︎︎︎ Nissan

HEINEKEN ICEBOX BAR
&#60;img width="900" height="695" width_o="900" height_o="695" data-src="https://freight.cargo.site/t/original/i/8c619d8eed11376cc37febc3f9c656cc009408d50fdece12f6e5bed6368b163c/Icebox1.gif" data-mid="238694785" border="0"  src="https://freight.cargo.site/w/900/i/8c619d8eed11376cc37febc3f9c656cc009408d50fdece12f6e5bed6368b163c/Icebox1.gif" /&#62;︎︎︎ Heineken + RIOT Games


THE HACKER SPOT
&#60;img width="900" height="696" width_o="900" height_o="696" data-src="https://freight.cargo.site/t/original/i/f48a402de9bee9ba74ebe2f512cb64ac850c418dff0796ce561eac25c66ddf9b/Hackerspot1.gif" data-mid="238694790" border="0"  src="https://freight.cargo.site/w/900/i/f48a402de9bee9ba74ebe2f512cb64ac850c418dff0796ce561eac25c66ddf9b/Hackerspot1.gif" /&#62;︎︎︎ Dorina Nowill Foundation

POKÉMON GO FILMS 
&#60;img width="900" height="696" width_o="900" height_o="696" data-src="https://freight.cargo.site/t/original/i/d8156493b31cbe60cf89dc9c36d5ba6f4e47a75e42a5c9731ba86e0239f7b3b4/ThumbCharizard.gif" data-mid="238694799" border="0"  src="https://freight.cargo.site/w/900/i/d8156493b31cbe60cf89dc9c36d5ba6f4e47a75e42a5c9731ba86e0239f7b3b4/ThumbCharizard.gif" /&#62;︎︎︎ Pokémon GO


JETSONS REVISITED
&#60;img width="900" height="696" width_o="900" height_o="696" data-src="https://freight.cargo.site/t/original/i/2f10baa8b369d909c95edd4bf8a2ca61cc65ed9ac62f4255a4a8a57785201858/Jetsons1.gif" data-mid="238694792" border="0"  src="https://freight.cargo.site/w/900/i/2f10baa8b369d909c95edd4bf8a2ca61cc65ed9ac62f4255a4a8a57785201858/Jetsons1.gif" /&#62;︎︎︎ Bradesco Bank


GOAL IN A CAN
&#60;img width="900" height="696" width_o="900" height_o="696" data-src="https://freight.cargo.site/t/original/i/48088a054ed5723fe192735e7e90e2793212da3d2357610864cd00aa9f4e3b77/CocaCola1.gif" data-mid="249035084" border="0"  src="https://freight.cargo.site/w/900/i/48088a054ed5723fe192735e7e90e2793212da3d2357610864cd00aa9f4e3b77/CocaCola1.gif" /&#62;︎︎︎ Coca-Cola


HYPE MY STREAM
&#60;img width="900" height="696" width_o="900" height_o="696" data-src="https://freight.cargo.site/t/original/i/609626461686be8028c85851bd3f9b0ff0c161e99390d3952cd0d8fb11c169ba/Hypa1.gif" data-mid="238694791" border="0"  src="https://freight.cargo.site/w/900/i/609626461686be8028c85851bd3f9b0ff0c161e99390d3952cd0d8fb11c169ba/Hypa1.gif" /&#62;︎︎︎ Next Bank

EACH-AND-EVERY WAY TO PAY
&#60;img width="900" height="696" width_o="900" height_o="696" data-src="https://freight.cargo.site/t/original/i/8c87157ceae56f6c9332556a5a141c11d8c5f7c8aa6c0c9fa4a3cbdbb963b15d/Each-and-every1.gif" data-mid="238694794" border="0"  src="https://freight.cargo.site/w/900/i/8c87157ceae56f6c9332556a5a141c11d8c5f7c8aa6c0c9fa4a3cbdbb963b15d/Each-and-every1.gif" /&#62;︎︎︎ Next Bank


THE GAME IS HERS
&#60;img width="900" height="696" width_o="900" height_o="696" data-src="https://freight.cargo.site/t/original/i/7c3280730da9614de9718e4d22a8e065c9e2c9d596c543b43da9c91263f7c059/GameIsHers1.gif" data-mid="238694795" border="0"  src="https://freight.cargo.site/w/900/i/7c3280730da9614de9718e4d22a8e065c9e2c9d596c543b43da9c91263f7c059/GameIsHers1.gif" /&#62;
︎︎︎ Next Bank


</description>
		
	</item>
		
		
	<item>
		<title>KEEPSCROLLING</title>
				
		<link>https://lucasp.co/KEEPSCROLLING</link>

		<pubDate>Fri, 26 Sep 2025 11:17:04 +0000</pubDate>

		<dc:creator>Lucas Pinheiro - Art Director</dc:creator>

		<guid isPermaLink="true">https://lucasp.co/KEEPSCROLLING</guid>

		<description>CHOOSE SOMETHING OR JUST KEEP SCROLLING&#38;nbsp; ︎ 
︎ 
︎&#38;nbsp; &#38;nbsp;CHOOSE SOMETHING

OR JUST KEEP SCROLLING&#38;nbsp; ︎ ︎ ︎&#38;nbsp; CHOOSE SOMETHING


OR JUST 


KEEP SCROLLING&#38;nbsp; ︎ ︎ ︎&#38;nbsp; CHOOSE SOMETHING


OR JUST 


KEEP SCROLLING&#38;nbsp; ︎ 
︎ 
︎&#38;nbsp; CHOOSE SOMETHING


OR JUST 


KEEP SCROLLING&#38;nbsp; &#38;nbsp;︎ ︎ ︎&#38;nbsp; CHOOSE SOMETHING


OR JUST 


KEEP SCROLLING&#38;nbsp; ︎ ︎ ︎&#38;nbsp; &#38;nbsp; CHOOSE SOMETHING


OR JUST 


KEEP SCROLLING&#38;nbsp; ︎ 
︎ 
︎&#38;nbsp; &#38;nbsp; CHOOSE SOMETHING


OR JUST 


KEEP SCROLLING&#38;nbsp; &#38;nbsp;︎ ︎ ︎&#38;nbsp; CHOOSE SOMETHING


OR JUST 


KEEP SCROLLING&#38;nbsp; &#38;nbsp;︎ ︎ ︎&#38;nbsp; CHOOSE SOMETHING


OR JUST 


KEEP SCROLLING&#38;nbsp; ︎ 
︎ 
︎&#38;nbsp; CHOOSE SOMETHING


OR JUST 


KEEP SCROLLING&#38;nbsp; ︎ ︎ ︎&#38;nbsp; &#38;nbsp; CHOOSE SOMETHING


OR JUST 


KEEP SCROLLING&#38;nbsp; &#38;nbsp;︎ ︎ ︎&#38;nbsp;</description>
		
	</item>
		
		
	<item>
		<title>Capa Shine In Your Own Way</title>
				
		<link>https://lucasp.co/Capa-Shine-In-Your-Own-Way</link>

		<pubDate>Wed, 31 Jan 2018 21:43:04 +0000</pubDate>

		<dc:creator>Lucas Pinheiro - Art Director</dc:creator>

		<guid isPermaLink="true">https://lucasp.co/Capa-Shine-In-Your-Own-Way</guid>

		<description>


SHINE YOUR OWN WAY
WHEN INCLUSION BECAME THE HERO OF MILLIONS.


</description>
		
	</item>
		
		
	<item>
		<title>Shine Your Own Way</title>
				
		<link>https://lucasp.co/Shine-Your-Own-Way</link>

		<pubDate>Fri, 20 Dec 2019 07:18:28 +0000</pubDate>

		<dc:creator>Lucas Pinheiro - Art Director</dc:creator>

		<guid isPermaLink="true">https://lucasp.co/Shine-Your-Own-Way</guid>

		<description>
	The story of a firefly that can’t light up became a message of inclusion that moved an entire country. Conceived as Bradesco Bank’s holiday campaign, the film celebrated the courage of shining in your own way.


The campaign also introduced one of the first protagonists with Down syndrome ever featured in a high-quality 3D animation.


&#60;img width="3000" height="4397" width_o="3000" height_o="4397" data-src="https://freight.cargo.site/t/original/i/7b973b9b4c2df3a59ce40a72980c3449641f0bc17119d31989967afc11a44144/Poster-Contra-Luz.jpg" data-mid="59530798" border="0"  src="https://freight.cargo.site/w/1000/i/7b973b9b4c2df3a59ce40a72980c3449641f0bc17119d31989967afc11a44144/Poster-Contra-Luz.jpg" /&#62;
&#60;img width="3000" height="4397" width_o="3000" height_o="4397" data-src="https://freight.cargo.site/t/original/i/d01b4d490b6342a9435c9b0942754e88ca8b374edd81ed12a687ff8208bb1312/Poster-Personagens.jpg" data-mid="59530799" border="0"  src="https://freight.cargo.site/w/1000/i/d01b4d490b6342a9435c9b0942754e88ca8b374edd81ed12a687ff8208bb1312/Poster-Personagens.jpg" /&#62;
&#60;img width="3000" height="4397" width_o="3000" height_o="4397" data-src="https://freight.cargo.site/t/original/i/444b9f30387b2c3d2db8546966de4370a199e4456d6ba52231865f2676089002/Poster-Vitinho.jpg" data-mid="59530800" border="0"  src="https://freight.cargo.site/w/1000/i/444b9f30387b2c3d2db8546966de4370a199e4456d6ba52231865f2676089002/Poster-Vitinho.jpg" /&#62;


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/277d1b703a3f6baf7de08fece5f81351f510a695e95c6e94a20a0673208592ec/1.jpg" data-mid="64484761" border="0"  src="https://freight.cargo.site/w/1000/i/277d1b703a3f6baf7de08fece5f81351f510a695e95c6e94a20a0673208592ec/1.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ba4bb9e3fa1117013f0ee9aec2d96714e564c151650e4aa6425777e90a0a3792/5.jpg" data-mid="64483820" border="0"  src="https://freight.cargo.site/w/1000/i/ba4bb9e3fa1117013f0ee9aec2d96714e564c151650e4aa6425777e90a0a3792/5.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ebc101942e6701f9ed19b0a8740b1c9cc7885355fd247f2e2b190aa8b14d3bc3/2.jpg" data-mid="64484763" border="0"  src="https://freight.cargo.site/w/1000/i/ebc101942e6701f9ed19b0a8740b1c9cc7885355fd247f2e2b190aa8b14d3bc3/2.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/55a916be4fa3fb26a44582ee017780f706a1b6f4bcf7fe3a410ed29ff237647f/4.jpg" data-mid="64484766" border="0"  src="https://freight.cargo.site/w/1000/i/55a916be4fa3fb26a44582ee017780f706a1b6f4bcf7fe3a410ed29ff237647f/4.jpg" /&#62;


	&#38;gt;at Publicis Brasilas Creative&#38;nbsp;Art Director
/with Vitor Medrado, Américo Vizer,Ricardo Sarno, Doug Reis, Paulo Aguiar, Rico Lins and Domenico Massareto.
&#38;gt;Zombie Studio Animation Studio
	

ACHIEVEMENTS&#38;gt;Cannes LionsBronze in Social &#38;amp; Influencer

&#38;gt;Most-Watched Ad in YouTube Brazil’s History (up 2022)


&#38;gt;Lürzers Archive #01/2020


&#38;gt;D&#38;amp;ADShortlist in Animation&#38;gt;The One ShowShortlist in Animation


︎

</description>
		
	</item>
		
		
	<item>
		<title>Capa L7vsGermes</title>
				
		<link>https://lucasp.co/Capa-L7vsGermes</link>

		<pubDate>Sun, 11 Feb 2024 23:25:36 +0000</pubDate>

		<dc:creator>Lucas Pinheiro - Art Director</dc:creator>

		<guid isPermaLink="true">https://lucasp.co/Capa-L7vsGermes</guid>

		<description>


HIPHOP vs GERMS
THE FIRST 
 FORTNITE CONCERT WITH REAL GAMEPLAY… WAS A MOUTHWASH AD.


</description>
		
	</item>
		
		
	<item>
		<title>L7vsGermes</title>
				
		<link>https://lucasp.co/L7vsGermes</link>

		<pubDate>Sat, 27 Sep 2025 15:36:38 +0000</pubDate>

		<dc:creator>Lucas Pinheiro - Art Director</dc:creator>

		<guid isPermaLink="true">https://lucasp.co/L7vsGermes</guid>

		<description>
	LISTERINE® set out to win Gen Z’s attention in Brazil by transforming a forgettable format, the oral care demos, into the first mix between music show and the core Fortnite gameplay.


&#60;img width="5008" height="2808" width_o="5008" height_o="2808" data-src="https://freight.cargo.site/t/original/i/b533153e0e63976f9e8cc2f172f5f97311647d70c2f0f97962c8b54008f96dbe/magnific-XXXIr8ivms361OzJnJoP-Captura-de-Tela-2023-12-15-as-13.55.20.jpeg" data-mid="238736473" border="0"  src="https://freight.cargo.site/w/1000/i/b533153e0e63976f9e8cc2f172f5f97311647d70c2f0f97962c8b54008f96dbe/magnific-XXXIr8ivms361OzJnJoP-Captura-de-Tela-2023-12-15-as-13.55.20.jpeg" /&#62;
&#60;img width="3500" height="1973" width_o="3500" height_o="1973" data-src="https://freight.cargo.site/t/original/i/b5cf31da89c9ca4a78246f7f9a4cba3ab9a31458a807d32c5319ab2f3259fc07/cidade1.jpg" data-mid="238736477" border="0"  src="https://freight.cargo.site/w/1000/i/b5cf31da89c9ca4a78246f7f9a4cba3ab9a31458a807d32c5319ab2f3259fc07/cidade1.jpg" /&#62;
&#60;img width="2507" height="1407" width_o="2507" height_o="1407" data-src="https://freight.cargo.site/t/original/i/d6bfed9391748ac5afc5d4aa52fc316f0e77e6bdfc7491e758e7e0cc0c846606/Captura-de-Tela-2023-12-15-as-13.53.45.png" data-mid="238736480" border="0"  src="https://freight.cargo.site/w/1000/i/d6bfed9391748ac5afc5d4aa52fc316f0e77e6bdfc7491e758e7e0cc0c846606/Captura-de-Tela-2023-12-15-as-13.53.45.png" /&#62;

&#60;img width="600" height="748" width_o="600" height_o="748" data-src="https://freight.cargo.site/t/original/i/c52d0a1fba70f40cd52e46c770d441f21a944bab03dc53943b27d1b07febb3f9/Sequence-01_1.gif" data-mid="238738682" border="0"  src="https://freight.cargo.site/w/600/i/c52d0a1fba70f40cd52e46c770d441f21a944bab03dc53943b27d1b07febb3f9/Sequence-01_1.gif" /&#62;
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&#60;img width="3144" height="3920" width_o="3144" height_o="3920" data-src="https://freight.cargo.site/t/original/i/a833abee295e9447a6a276b6dc14e97cf6b107c3e0aef23d783443cf2a3c70a1/monstro1.jpg" data-mid="238736476" border="0"  src="https://freight.cargo.site/w/1000/i/a833abee295e9447a6a276b6dc14e97cf6b107c3e0aef23d783443cf2a3c70a1/monstro1.jpg" /&#62;

	
Top streamers broadcast the experience, and Lennon’s hit Ai Preto was reimagined as a Fortnite music video:
	

&#60;img width="2560" height="1439" width_o="2560" height_o="1439" data-src="https://freight.cargo.site/t/original/i/e77c7be2804cf0b91321ed70505c482c878564a67520215b7686b93453dadd7d/ShowMagnific-type.jpg" data-mid="238736483" border="0"  src="https://freight.cargo.site/w/1000/i/e77c7be2804cf0b91321ed70505c482c878564a67520215b7686b93453dadd7d/ShowMagnific-type.jpg" /&#62;
&#60;img width="2559" height="1439" width_o="2559" height_o="1439" data-src="https://freight.cargo.site/t/original/i/18bb5d0de1c9781661fa769ce5bc53bc25dc37e49f00728a055e044889bb619b/Captura-de-tela-2025-09-27-152210.png" data-mid="238739212" border="0"  src="https://freight.cargo.site/w/1000/i/18bb5d0de1c9781661fa769ce5bc53bc25dc37e49f00728a055e044889bb619b/Captura-de-tela-2025-09-27-152210.png" /&#62;
&#60;img width="1400" height="1400" width_o="1400" height_o="1400" data-src="https://freight.cargo.site/t/original/i/34f0c40ceccccbaec602590bcc0bc9f2aebd328371ccb664b1002f1f464b78c6/Forbes.jpg" data-mid="238736482" border="0"  src="https://freight.cargo.site/w/1000/i/34f0c40ceccccbaec602590bcc0bc9f2aebd328371ccb664b1002f1f464b78c6/Forbes.jpg" /&#62;
&#60;img width="2559" height="1439" width_o="2559" height_o="1439" data-src="https://freight.cargo.site/t/original/i/3be8ef7cc6d27de17fa6084c4f78db787410e60d9b800eb1def1f4ccc4170f93/Captura-de-tela-2025-09-27-152144.png" data-mid="238739211" border="0"  src="https://freight.cargo.site/w/1000/i/3be8ef7cc6d27de17fa6084c4f78db787410e60d9b800eb1def1f4ccc4170f93/Captura-de-tela-2025-09-27-152144.png" /&#62;


&#38;gt;at 3C Gaming
as Creative Director/with Luis Felipe, Gio Cartapatti and Paulo Aguiar&#38;gt;Pimp Studio as 3D Animation Studio&#38;gt;Hero Create as Gaming Production Company


AWARDS
&#38;gt;Effie Awards Latin America 20242 Bronzes : Youth MarketingBronze: Healthcare


︎


</description>
		
	</item>
		
		
	<item>
		<title>Capa BoltvsYou</title>
				
		<link>https://lucasp.co/Capa-BoltvsYou</link>

		<pubDate>Mon, 29 Jan 2018 20:43:49 +0000</pubDate>

		<dc:creator>Lucas Pinheiro - Art Director</dc:creator>

		<guid isPermaLink="true">https://lucasp.co/Capa-BoltvsYou</guid>

		<description>


BOLT vs YOU

BEAT A WORLD RECORD. WITH YOUR THUMBS.


</description>
		
	</item>
		
		
	<item>
		<title>BoltVsYou</title>
				
		<link>https://lucasp.co/BoltVsYou</link>

		<pubDate>Sun, 11 Dec 2016 21:15:33 +0000</pubDate>

		<dc:creator>Lucas Pinheiro - Art Director</dc:creator>

		<guid isPermaLink="true">https://lucasp.co/BoltVsYou</guid>

		<description>
	Nissan joined the Rio Olympic Games conversation to show its bolder side.
We called on our ambassador Usain Bolt and turned his world record into a social media challenge: fans could send him a message of support, but only if they could type it in 9.58 seconds.

The messages quickly took over the internet and OOH media spaces across Rio.


&#60;img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/a49b27cc2c311e80dd69c50f431d1de297175b04cbb203edf0eca1d49592ee71/teclacorreMenor.gif" data-mid="239857662" border="0"  src="https://freight.cargo.site/w/960/i/a49b27cc2c311e80dd69c50f431d1de297175b04cbb203edf0eca1d49592ee71/teclacorreMenor.gif" /&#62;
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&#60;img width="2560" height="1961" width_o="2560" height_o="1961" data-src="https://freight.cargo.site/t/original/i/9678e65b472e9834beda5e517d489cc75627c0d17f62ec3ec750377a07244315/novaprancha1.jpg" data-mid="239857682" border="0"  src="https://freight.cargo.site/w/1000/i/9678e65b472e9834beda5e517d489cc75627c0d17f62ec3ec750377a07244315/novaprancha1.jpg" /&#62;︎KEY VISUALS
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&#60;img width="2560" height="1708" width_o="2560" height_o="1708" data-src="https://freight.cargo.site/t/original/i/d197245e42715cf898a9d35258413bf0507e8908cc6e0133562541af1362097e/KV-Horizontal1D.jpg" data-mid="239857850" border="0"  src="https://freight.cargo.site/w/1000/i/d197245e42715cf898a9d35258413bf0507e8908cc6e0133562541af1362097e/KV-Horizontal1D.jpg" /&#62;
&#60;img width="2560" height="1708" width_o="2560" height_o="1708" data-src="https://freight.cargo.site/t/original/i/6f6406f40ad89369c20f04e2b57d80f1fe8533b755f20af33e6d4450624f89e8/KV-HorizontalNew2.jpg" data-mid="242045447" border="0"  src="https://freight.cargo.site/w/1000/i/6f6406f40ad89369c20f04e2b57d80f1fe8533b755f20af33e6d4450624f89e8/KV-HorizontalNew2.jpg" /&#62;


at Lew’Lara/TBWA as Creative Art Directorwith Thiago Monteiro, Fabiano Gonçalves &#38;amp; Lucio Caramori
	

ACHIEVEMENTS&#38;gt;Effie Awards Brasil2 Golds

&#38;gt;#1 Global Trendind Topics


︎
</description>
		
	</item>
		
		
	<item>
		<title>Capa Icebox</title>
				
		<link>https://lucasp.co/Capa-Icebox</link>

		<pubDate>Wed, 27 Aug 2025 12:53:01 +0000</pubDate>

		<dc:creator>Lucas Pinheiro - Art Director</dc:creator>

		<guid isPermaLink="true">https://lucasp.co/Capa-Icebox</guid>

		<description>


HEINEKEN ICEBOX BAR
OTHER BRANDS ENTERED THE GAMING WORLD.
HEINEKEN CONNECTED GAMERS IN THE REAL WORLD.


</description>
		
	</item>
		
		
	<item>
		<title>iceb</title>
				
		<link>https://lucasp.co/iceb</link>

		<pubDate>Sat, 08 Nov 2025 13:41:00 +0000</pubDate>

		<dc:creator>Lucas Pinheiro - Art Director</dc:creator>

		<guid isPermaLink="true">https://lucasp.co/iceb</guid>

		<description>
	Games bring people together to share moments, just like bars do. That’s why Heineken 0.0 transformed Icebox, one of VALORANT’s most iconic maps, into a real-life bar.


&#60;img width="2161" height="1440" width_o="2161" height_o="1440" data-src="https://freight.cargo.site/t/original/i/c253ad30eb0b4cc0fe3b92abb417ec0eedfcfc6c74b4787407b3cd18605e2d1f/Angulo16x4.jpg" data-mid="240397760" border="0"  src="https://freight.cargo.site/w/1000/i/c253ad30eb0b4cc0fe3b92abb417ec0eedfcfc6c74b4787407b3cd18605e2d1f/Angulo16x4.jpg" /&#62;
&#60;img width="3518" height="2345" width_o="3518" height_o="2345" data-src="https://freight.cargo.site/t/original/i/7d52de98e0c54198232b0bb96b872bdcb4d48dab48ad28c382a5499cdc4eaba0/thumb-1.jpg" data-mid="240397758" border="0"  src="https://freight.cargo.site/w/1000/i/7d52de98e0c54198232b0bb96b872bdcb4d48dab48ad28c382a5499cdc4eaba0/thumb-1.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a8c857cc030dee13452b3c7caad67711955a1498f599d3e037ba0abf849588ed/Angulo2.jpg" data-mid="240397765" border="0"  src="https://freight.cargo.site/w/1000/i/a8c857cc030dee13452b3c7caad67711955a1498f599d3e037ba0abf849588ed/Angulo2.jpg" /&#62;
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&#60;img width="400" height="711" width_o="400" height_o="711" data-src="https://freight.cargo.site/t/original/i/e451561e2ba84f7da549057314f36aeee594ef44eb6dac0be5a9a63332a530ea/Reel-1C.gif" data-mid="240397775" border="0"  src="https://freight.cargo.site/w/400/i/e451561e2ba84f7da549057314f36aeee594ef44eb6dac0be5a9a63332a530ea/Reel-1C.gif" /&#62;
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&#60;img width="450" height="800" width_o="450" height_o="800" data-src="https://freight.cargo.site/t/original/i/015f90ea99bf452f7c680fe03f3924c756236a7583d4f648cc9e2be2ce0e4632/Reel-1A.gif" data-mid="240397774" border="0"  src="https://freight.cargo.site/w/450/i/015f90ea99bf452f7c680fe03f3924c756236a7583d4f648cc9e2be2ce0e4632/Reel-1A.gif" /&#62;
&#60;img width="350" height="622" width_o="350" height_o="622" data-src="https://freight.cargo.site/t/original/i/2cbe1480958e8a4f5493b82dc59d19d238147e6caf3ec721f576460cabeeee8a/Reel-1D.gif" data-mid="240397782" border="0"  src="https://freight.cargo.site/w/350/i/2cbe1480958e8a4f5493b82dc59d19d238147e6caf3ec721f576460cabeeee8a/Reel-1D.gif" /&#62;

	&#38;gt;at 3C Gaming

as Creative Director
and Art Director/with Cat Leonart, Lucas Munhoz, Ricardo China, Daniel Rezende, Gio Cartapatti and Paulo Aguiar&#38;gt;Red Door Agency as Live Experience Company

	
AWARDS
FIAP 2023Bronze in Innovation &#38;amp; Experience/Events


︎


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