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HEINEKEN ICEBOX BAR

OTHER BRANDS ENTERED THE GAMING WORLD.
HEINEKEN CONNECTED GAMERS IN THE REAL WORLD.









Games bring people together to share moments, just like bars do. That’s why Heineken 0.0 transformed Icebox, one of VALORANT’s most iconic maps, into a real-life bar.











>at 3C Gaming as Creative Director
and Art Director
/with Cat Leonart, Lucas Munhoz, Ricardo China, Daniel Rezende, Gio Cartapatti and Paulo Aguiar
>Red Door Agency as Live Experience Company

AWARDS

FIAP 2023
Bronze in Innovation & Experience/Events


Mark








TEMPLE OF THE LOST SOULS

A PHYGITAL EXPERIENCE TO PROMOTE A NEW (AND IMMERSIVE) KIND OF GAMING.
To introduce one of Qiddiya City's IRL (in-real-life) Gaming zones, we created a new world combining an immersive booth with a custom A.R. mobile game, that expanded the experience across the entire venue of Gamescom Latam.






︎A.R. MOBILE GAME : THE LOST EYES HUNT
Thousands joined a digital quest to find hidden gemstones across the venue and unlock exclusive rewards.






︎GAMING CHARACTERS
We created original NPCs blending Qiddiya Gaming’s lore and local references. Fans could see themselves as these characters through an interactive mirror.





︎ACTIVATIONS & CONTENT
Missions, meet & greets and creator-led content brought the story to life on social media.

︎RESULTS
15M+ organic reach
5,000+ players in the A.R. game





>at 3C Gaming as Creative Director
/with Luis Felipe, Mavi Prolungatti,Rafa Silva, Gio Cartapatti and Paulo Aguiar
>Athenas as Live Experience Company


Mark