ICEBOX BAR
OTHER BRANDS ENTERED THE GAMING WORLD.
HEINEKEN CONNECTED GAMERS IN THE REAL WORLD.
Games bring people together to share moments, just like bars do. That’s why Heineken 0.0 transformed Icebox, one of VALORANT’s most iconic maps, into a real-life bar.
>at 3C Gaming
as Creative Director
and Art Director
/with Cat Leonart, Lucas Munhoz, Ricardo China, Daniel Rezende, Gio Cartapatti and Paulo Aguiar
>Red Door Agency as Live Experience Company
and Art Director
/with Cat Leonart, Lucas Munhoz, Ricardo China, Daniel Rezende, Gio Cartapatti and Paulo Aguiar
>Red Door Agency as Live Experience Company
AWARDS
FIAP 2023
Bronze in Innovation & Experience/Events
FIAP 2023
Bronze in Innovation & Experience/Events