SHINE YOUR
OWN WAY
WHEN INCLUSION BECAME THE HERO OF MILLIONS.
The story of a firefly that can’t light up became a message of inclusion that moved an entire country. Conceived as Bradesco Bank’s holiday campaign, the film celebrated the courage of shining in your own way.
The campaign also introduced one of the first protagonists with Down syndrome ever featured in a high-quality 3D animation.
The campaign also introduced one of the first protagonists with Down syndrome ever featured in a high-quality 3D animation.
>at Publicis Brasil
as Creative Art Director
/with Vitor Medrado, Américo Vizer,
Ricardo Sarno, Doug Reis, Paulo Aguiar, Rico Lins and Domenico Massareto.
>Zombie Studio Animation Studio
as Creative Art Director
/with Vitor Medrado, Américo Vizer,
Ricardo Sarno, Doug Reis, Paulo Aguiar, Rico Lins and Domenico Massareto.
>Zombie Studio Animation Studio
ACHIEVEMENTS
>Cannes Lions
Bronze in Social & Influencer
>Most-Watched Ad in YouTube Brazil’s History (up 2022)
>Lürzers Archive #01/2020
>D&AD
Shortlist in Animation
>The One Show
Shortlist in Animation
>Cannes Lions
Bronze in Social & Influencer
>Most-Watched Ad in YouTube Brazil’s History (up 2022)
>Lürzers Archive #01/2020
>D&AD
Shortlist in Animation
>The One Show
Shortlist in Animation
RE DISCOVER
POKÉMON GO
POKÉMON GO
THE TOP ASSET OF A GAME IS ITS POWER TO CREATE FRIENDSHIPS.
The first Pokémon advertising campaign made in Brazil celebrates Pokémon Go's most powerful tool: the power to create even the most unlikely friendships through a game that is Social in its core.
>at 3C Gaming
as Creative Director and Creative
/with Luis Felipe, Gio Cartapatti and Paulo Aguiar
>Mercuria as Video Production Company
>MLK Brutal as Director
JETSONS,
REVISITED
REVISITED