SHINE YOUR OWN WAY
WHEN INCLUSION BECAME THE HERO OF MILLIONS.
The story of a firefly that can’t light up became a message of inclusion that moved an entire country. Conceived as Bradesco Bank’s holiday campaign, the film celebrated the courage of shining in your own way.
The campaign also introduced one of the first protagonists with Down syndrome ever featured in a high-quality 3D animation.
The campaign also introduced one of the first protagonists with Down syndrome ever featured in a high-quality 3D animation.
>at Publicis Brasil
as Creative Art Director
/with Vitor Medrado, Américo Vizer,
Ricardo Sarno, Doug Reis, Paulo Aguiar, Rico Lins and Domenico Massareto.
>Zombie Studio Animation Studio
as Creative Art Director
/with Vitor Medrado, Américo Vizer,
Ricardo Sarno, Doug Reis, Paulo Aguiar, Rico Lins and Domenico Massareto.
>Zombie Studio Animation Studio
ACHIEVEMENTS
>Cannes Lions
Bronze in Social & Influencer
>Most-Watched Ad in YouTube Brazil’s History (up 2022)
>Lürzers Archive #01/2020
>D&AD
Shortlist in Animation
>The One Show
Shortlist in Animation
>Cannes Lions
Bronze in Social & Influencer
>Most-Watched Ad in YouTube Brazil’s History (up 2022)
>Lürzers Archive #01/2020
>D&AD
Shortlist in Animation
>The One Show
Shortlist in Animation
POKÉMON GO FILM CAMPAIGNS
THE TOP ASSET OF A GAME IS ITS POWER TO CREATE FRIENDSHIPS.
︎2024 CAMPAIGN : BRAZIL
The first Pokémon advertising campaign made in Brazil celebrates Pokémon Go's most powerful tool: the power to create even the most unlikely friendships through a game that is Social at its core.
The first Pokémon advertising campaign made in Brazil celebrates Pokémon Go's most powerful tool: the power to create even the most unlikely friendships through a game that is Social at its core.
>at 3C Gaming
as Creative Director and Creative
/with Luis Felipe, Gio Cartapatti and Paulo Aguiar
>Mercuria as Video Production Company
>MLK Brutal as Director
︎2025 CAMPAIGN : LATAM
Brazil may speak a different language from the rest of Latin America, but we share the same passions and stories. This campaign showed that friendship, sparked by Pokémon GO, can be the one language we all understand.
The film was the centerpiece of a campaign made to connect Pokémon GO’s Latin American community.
as Creative Director
/with Ronan Coelho and Mavi Prolungatti
>Sugar Cane as Video Production Company
>Ighor Selingarde as Director