To introduce one of Qiddiya City's IRL (in-real-life) Gaming zones, we created a new world combining an immersive booth with a custom AR mobile game that expanded the experience across the entire venue of Gamescom Latam.
︎A.R. MOBILE GAME : THE LOST EYES HUNT
Thousands joined a digital quest to find hidden gemstones across the venue and unlock exclusive rewards.
Thousands joined a digital quest to find hidden gemstones across the venue and unlock exclusive rewards.
︎GAMING CHARACTERS
We created original NPCs blending Qiddiya Gaming’s lore and local references. Fans could see themselves as these characters through an interactive mirror.
︎ACTIVATIONS & CONTENT
Missions, DJs, meet & greets and creator-led content brought the story to life on social media.
︎RESULTS
15M+ organic reach
5,000+ players in the AR game
Missions, DJs, meet & greets and creator-led content brought the story to life on social media.
︎RESULTS
15M+ organic reach
5,000+ players in the AR game
>at 3C Gaming
as Creative Director
/with Luis Felipe, Mavi Prolungatti,Rafa Silva, Gio Cartapatti and Paulo Aguiar
>Athenas as Live Experience Company
/with Luis Felipe, Mavi Prolungatti,Rafa Silva, Gio Cartapatti and Paulo Aguiar
>Athenas as Live Experience Company