SHINE YOUR
OWN WAY
WHEN INCLUSION BECAME THE HERO OF MILLIONS.
The story of a firefly that can’t light up became a message of inclusion that moved an entire country. Conceived as Bradesco Bank’s holiday campaign, the film celebrated the courage of shining in your own way.
The campaign also introduced one of the first protagonists with Down syndrome ever featured in a high-quality 3D animation.
The campaign also introduced one of the first protagonists with Down syndrome ever featured in a high-quality 3D animation.
>at Publicis Brasil
as Creative Art Director
/with Vitor Medrado, Américo Vizer,
Ricardo Sarno, Doug Reis, Paulo Aguiar, Rico Lins and Domenico Massareto.
>Zombie Studio Animation Studio
as Creative Art Director
/with Vitor Medrado, Américo Vizer,
Ricardo Sarno, Doug Reis, Paulo Aguiar, Rico Lins and Domenico Massareto.
>Zombie Studio Animation Studio
ACHIEVEMENTS
>Cannes Lions
Bronze in Social & Influencer
>Most-Watched Ad in YouTube Brazil’s History (up 2022)
>Lürzers Archive #01/2020
>D&AD
Shortlist in Animation
>The One Show
Shortlist in Animation
>Cannes Lions
Bronze in Social & Influencer
>Most-Watched Ad in YouTube Brazil’s History (up 2022)
>Lürzers Archive #01/2020
>D&AD
Shortlist in Animation
>The One Show
Shortlist in Animation