HIPHOP vs GERMS
THE FIRST
FORTNITE CONCERT WITH REAL GAMEPLAY… WAS A MOUTHWASH AD.
LISTERINE® set out to win Gen Z’s attention in Brazil by transforming a forgettable format, the oral care demos, into the first mix between music show and the core Fortnite gameplay.
Top streamers broadcasted the experience, and Lennon’s hit Ai Preto was reimagined as a Fortnite music video:
>at 3C Gaming
as Creative Director
/with Luis Felipe, Gio Cartapatti and Paulo Aguiar
>Pimp Studio as 3D Animation Studio
>Hero Create as Gaming Production Company
as Creative Director
/with Luis Felipe, Gio Cartapatti and Paulo Aguiar
>Pimp Studio as 3D Animation Studio
>Hero Create as Gaming Production Company
AWARDS
>Effie Awards Latin America 2024
2 Bronzes : Youth Marketing
Bronze: Healthcare
>Effie Awards Latin America 2024
2 Bronzes : Youth Marketing
Bronze: Healthcare