HYPE MY STREAM

TURNING AN ECOMMERCE INTO A REALITY SHOW ABOUT ASPIRING STREAMERS.









Many gamers dream of turning their passion into a career. Next Bank tapped into that aspiration with a Reality Show to promote its e-commerce in a meaningful way.

The content followed rising streamers as they were mentored, rebranded, and had their setups upgraded using products from the platform.
Result: 35% growth in conversions.
















>at 3C Gaming
as Creative Director
/with Lucas Munhoz, Guto Russo, Luis Felipe,
Gio Cartapatti
and Paulo Aguiar
>Mavo
as Video Production Company
>Heloisa Oliveira and Atilas
as Directors




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Mark