THE HACKER SPOT
TURNING BANNER ADS INTO TOOLS FOR INCLUSION.
Visually impaired people rely on screen readers to navigate the internet. But when they come across banner ads, the system often reads only the raw code behind them.
So we partnered with major Brazilian news portals and reprogrammed their banners to deliver useful information through screen readers. Health tips, legal rights and relevant news reached this audience with no media cost.
So we partnered with major Brazilian news portals and reprogrammed their banners to deliver useful information through screen readers. Health tips, legal rights and relevant news reached this audience with no media cost.
at Lew’Lara/TBWA as Cretive Art Director
with Thiago Monteiro, Felipe Pimentel
& Cainã Menezes
Jamute as Audio Prod. Company
with Thiago Monteiro, Felipe Pimentel
& Cainã Menezes
Jamute as Audio Prod. Company
AWARDS
Cannes Lions
Shortlist Cyber
El Ojo de Iberoamerica
1 Silver and 3 Bronzes in Interactive, Mobile and Media categories
Brazilian Creative Club
Green Star Shortlist
Cannes Lions
Shortlist Cyber
El Ojo de Iberoamerica
1 Silver and 3 Bronzes in Interactive, Mobile and Media categories
Brazilian Creative Club
Green Star Shortlist