GOAL IN A CAN
TURNING THE FIFA WORLD CUP'S GOALS INTO COCA-COLA MOMENTS.
To prove every celebration is a good reason to open & share a Coca-Cola, we called one of Brazil's most iconic football commentators to literally put the “Goooal” scream inside some cans.
Hidden across Brazil among regular Coca-Cola cans, these canned goals rewarded fans with tickets to the 2026 FIFA World Cup.
In a mockumentary, we follow Luisinho’s new job at a Coca-Cola factory: recording goal calls into special cans.
Hidden across Brazil among regular Coca-Cola cans, these canned goals rewarded fans with tickets to the 2026 FIFA World Cup.
In a mockumentary, we follow Luisinho’s new job at a Coca-Cola factory: recording goal calls into special cans.
︎SOCIAL MEDIA CAMPAIGN
Creators brought the campaign into their own worlds:
Creators brought the campaign into their own worlds:
︎KEY VISUALS / FEED
>at DAVID São Paulo
as Creative Art Director
/with Paulo Costa and Fabio Nathan
>Yanco Gomes as Film Director
>SWEET FILMES as Production Company
as Creative Art Director
/with Paulo Costa and Fabio Nathan
>Yanco Gomes as Film Director
>SWEET FILMES as Production Company