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THE GAME
IS HERS

BRAZIL'S FIRST INTEGRATED PLATFORM TO EMPOWER FEMALE GAMERS.
Despite women making up 51.5% of Brazilian gamers, they're still underrepresented in the Esports scene. This disparity inspired Next bank to help foster an inclusive professional ecosystem for women in gaming and Esports.

In collaboration with the Valkirias Collective and CherryGumms (Streamer and CEO of Black Dragons), we launched an integrated platform providing full support: tournaments, workshops, lectures, and free consultations across key professional areas.






︎AWARENESS CAMPAIGN







︎PROJECT PILLARS

Esports Circuit
Tournaments in the 5 most popular competitive games.
Events were broadcast by top streamers.

Learning Platform
Free workshops and lectures led by industry experts.

The Community
A support network offering free consultations with professionals in psychology, physiotherapy, and nutrition.

︎OTHER INITIATIVES
Partnership with ORG FLUXO to found its female Pro Counter-Strike team.

︎RESULTS FOR THE 1st YEAR
30.7 million impressions
2.7 million tournament viewers
135h of consultations with specialists




>at 3C Gaming
as Creative Director and Art Director
/with Gabriela Radin, Gio Cartapatti,
Maria Treitler and Paulo Aguiar
>ANGRY DUO as Film Directors
AWARDS

 Brazilian Creative Club
Bronze in Branded content
Bronze in Digital



︎
Mark