To drive relevance among younger audiences, we turned Bradesco into a playable world inside Fortnite.
Based on insights from 6,000 players, it featured minigames, recreated real locations, and even included an in-game bank branch for coin investments.
The experience was co-created with top Fortnite creators and launched by streamers through an integrated campaign.
Based on insights from 6,000 players, it featured minigames, recreated real locations, and even included an in-game bank branch for coin investments.
The experience was co-created with top Fortnite creators and launched by streamers through an integrated campaign.
>at 3C Gaming
as Creative Director and Creative
/with Luis Felipe, Alison Noronha, Marcelo Bosco,
Gio Cartapatti and Paulo Aguiar
>Sugar Cane as Video Production Compány
>Igor Selingarde as Film Director
>Engrolho as Audio Company