BOLT vs YOU
BEAT A WORLD RECORD. WITH YOUR THUMBS.
Nissan joined the Rio Olympic Games conversation to show its bolder side.
We called on our ambassador Usain Bolt and turned his world record into a social media challenge: fans could send him a message of support, but only if they could type it in 9.58 seconds.
The messages quickly took over the internet and OOH media spaces across Rio.
We called on our ambassador Usain Bolt and turned his world record into a social media challenge: fans could send him a message of support, but only if they could type it in 9.58 seconds.
The messages quickly took over the internet and OOH media spaces across Rio.
︎KEY VISUALS
at Lew’Lara/TBWA as Creative Art Director
with Thiago Monteiro, Felipe Pimentel
& Cainã Menezes
with Thiago Monteiro, Felipe Pimentel
& Cainã Menezes
ACHIEVEMENTS
>Effie Awards Brasil
2 Golds
>#1 Global Trendind Topics
>Effie Awards Brasil
2 Golds
>#1 Global Trendind Topics